You are not welcome here.

This abuse of adjectives has got to stop. People use them willy-nilly with nary a concern for accuracy and truthfulness.

Driving up Route 1, I saw a sign for “Luxury” Apartments. Well, upon closer examination, I decided that they weren’t. They were medium nice-ish apartments. The kind inhabited by young professionals and toaster salesmen, but they were missing the signs of luxury that a reasonable person may look for when pointed towards a Luxury apartments. There were no butlers bringing people cups of tea. Neither were there dancing fountains (There was one weak, rather anemic fountain, one that spurted weakly and clearly was merely marking time until retirement), belly dancers, albino peacocks (I’ve never been fond of peacocks. They’re rather freaky looking birds.), rich lush carpets and tins of caviar gamboling on the grounds. Saying something is luxurious does not make it so. Show some restraint please.

And…you know, calling something a “Gourmet” doesn’t make it so. It isn’t a very good sandwich. Tagging gourmet to the front of it does not make it any tastier. It disappoints me when I bite into it and causes me to entertain negative, some may say violent thought towards gourmets. If I ever ran into a gourmet I would look at him sadly, and shed a single tear to show my sorrow at his duplicity.

“Designer” means…somebody designed it. Not necessarily a professional designer. Maybe an unusually dexterous orangutan or a mildly retarded six year old or a zombie with a missing brain or a large loaf of bread or a…Nobody believes you anymore. Consumers do not hear the designer bit of the spiel. The mind ignores the designer part, and so your sign may say designer shit, but our minds register only shit.

“Exclusive” fucking offer. For fuck’s sake, you’re advertising on television and asking everyone to come on down, and take a look at your designer crap. Everyone! Every-fucking-one. You aren’t excluding anyone! No exclusion. Therefore you cannot be fucking exclusive. To be exclusive you have to exclude. It’s simple. Again, for emphasis. To be exclusive, you need to fucking exclude!

You are not fooling us any more (Assuming you fooled us ever). Cease and desist and all that jazz. Resist the urge to embellish. Adjectives are delicate creatures that dislike being molested by lowly worms such as you. Um, I suppose they’d dislike be molested by anyone, not just the worms. They’re strange that way.

So, yeah, I noticed I switched from writing about the adjective-molesters in the third person to writing about them in the second person. I hope you’ve decided to mend your loose ways.